ByOnline MBA in Marketing Management Admission for the July 2025 session are currently open across several top UGC-approved universities. The last date to apply varies by university, some closing by 18 August 2025, while others like Amity, Jain, DY Patil, IGNOU, and NMIMS may extend till mid-August 2025. Students are advised to check university portals for final dates and complete registration before the deadline.
Online Master of Business Administration in Marketing Management is a 2-year postgraduate program designed to build strong skills in brand strategy, digital marketing, consumer behavior, and sales leadership. Delivered fully online, this course suits both working professionals and fresh graduates who want to grow in the marketing domain without pausing their current commitments.
Eligibility criteria for amission to this course typically requires a bachelor’s degree with 50% marks (45% for reserved categories) in any specialization from any recognized university. No entrance exam is required in most universities.
Fees range varies from ₹60,000 to ₹2.5 Lakhs depending on the institution. Top universities offering this course include NMIMS Global, Manipal Online, Amity Online, Jain University, LPU, and UPES. Graduates can explore roles like Brand Manager, Digital Marketing Strategist, SEO Lead, and Product Manager, with average salaries between ₹4 to ₹12 LPA depending on experience and profile.
Online MBA in Marketin Management Course Overview
| Course Name |
Online Master of Business Administration (MBA)
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| Course Duration |
2 Years or 4 Semesters
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| Approval |
AICTE and UGC-DEB
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| Average Fee |
INR 60,000 to INR 2,00,000
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| Eligibility |
Graduation with Min 50% marks and Working Experience
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| Mode of Learning | Online |
| Top Colleges |
Amity Online, NMIMS Online, Manipal Online, DY Patil, Symbiosis & IGNOU
|
| Career Path |
Digital Marketing Manager, Brand Manager, Marketing Analyst, Product Marketing Manager, Growth Hacker, Sales & Marketing Lead, Content & Social Media Manager
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| Where You Can Work? |
Startups, MNCs, Agencies, Corporates, Consulting Firms
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| Salary | 4 to 14 LPA |
Now, let’s explore in detail all about the course.
What is an Online MBA in Marketing Management?
An Online MBA in Marketing Management is a 2-year postgraduate degree program delivered through digital platforms. It equips students with strategic skills in digital marketing, brand management, sales operations, market research, and consumer behavior. The course is designed for working professionals and recent graduates who want to build a career in marketing while enjoying the flexibility of online learning. Depending on the university, specialization subjects either start in the first semester or from the third semester, after foundational business courses. This structure allows both focused learners and those seeking a broad management base to benefit.
Why Marketing Specialization is Important in Today’s World?
Marketing is the backbone of business visibility and revenue generation. In today’s digital-first environment, companies are competing aggressively for consumer attention. A marketing specialization helps professionals stay relevant by mastering tools like social media strategy, SEO, content marketing, analytics, and customer lifecycle management. With e-commerce booming and consumer behavior evolving rapidly, marketers with updated digital skills are in high demand across every industry.
Is Online MBA in Marketing Management Worth it?
Yes. An Online MBA in Marketing Management is worth the investment for those aiming to advance their career in marketing or switch to the field. The online mode allows flexibility without compromising on industry-relevant knowledge. As long as the degree is from a UGC-approved university, it’s recognized by MNCs, startups, and even government sectors. Plus, the course often includes real-world case studies, tools training, and practical assignments that translate directly into on-the-job performance.
Who Should Choose this Specialization?
This specialization is ideal for:
- Working professionals in sales, branding, or digital media looking to upskill.
- Fresh graduates wanting to enter the marketing domain.
- Entrepreneurs aiming to promote their own ventures.
- Career switchers from tech, finance, or HR into the marketing landscape.
If you’re creative, data-driven, and enjoy analyzing consumer behavior, this could be the right path.
Why Choose Marketing Management as an Online MBA Specialization?
Because marketing drives business. Whether you’re promoting a product, service, or brand – everything hinges on how well it’s marketed. With a Marketing Management MBA, you not only learn traditional strategies but also get exposure to digital channels, performance metrics, and customer experience tools. It’s one of the few specializations that blends creativity with analytics, giving you versatile career paths – from brand strategist to growth hacker to CMO.
Online MBA in Marketing Management Admission 2025
Admission to the online MBA in Marketing Management program is currently open at various UGC-DEB approved universities. Interested students can apply before 31 August 2025, though the exact deadline may vary depending on the university. So, it’s important to check the specific last date for application submission for your chosen university.
Online MBA in Marketing Managemet Admission 2025 last date:
Online MBA Marketing Management Eligibility Criteria
To apply for an online MBA in Marketing Management, applicants must hold a bachelor’s degree in any stream from a recognized university with a minimum of 50% marks (45% for reserved categories in some universities). There is no age limit, and entrance exams are generally not required for admission. Both fresh graduates and working professionals are eligible to apply. Some universities may also prefer candidates with relevant work experience, but it’s not mandatory.
Online MBA Marketing Management Application Form Process
Admission process to online MBA in Marketing Management is very simple. Let’s understand in it in 7 simple steps:
Step 1: Register themselve and Fill out online application form by filling the required details such as Admission session, programme, specialization, You Name, Father’s name, Mother’s name, Gender, category, Email, country code, email, mobile number, etc as required in the application form. OBC, SC, ST, EWS, other researved candidates need to upload a copy of cast certificate.
Step 2: Fill out the bank account details and contact address details.
Step 3: Fill out the academic details of SSLC, HSC, and graduation including exam name, board/university, percentage/grade, and year of passing.
Step 4: Upload all the required document demanded by the university including photo, signature, Adhar card, cast certificate, academic documents, etc. and than click on submit.
Step 5: Pay the application fee via UPI, Net banking, credit card, or Debit card.
Step 6: Download a copy of your application for future reference.
Step 7: Wiat for confermation of admission.
Note: Here we are providing some images with deatials of application process of a particular university. But, remember that application form format can vary in different universities. So, make sure all the details you have filled correctly, preventing from rejection of application form.
Top Colleges/Universities for Online MBA Marketing in India With Fee
| College/Univrsity | Total Fee in INR |
| Alagappa University | 80,300 |
| Online Amrita | 2,20,000 |
| Online Crescent Institute | 1,60,000 |
| Bharathiar University CDOE | 71,030 |
| DRMGRDU | 1,60,000 |
| KARE CDOE | 70,000 |
| KCDOE Kaurunya University | 1,40,000 |
| MSU Online | 82,500 |
| SRM Online | 1,89,000 |
| Sastra Online | 2,40,000 |
| Online AUSDE | 62,200 |
| KLU Online | 65,500 |
| Vignan Online | 90,000 |
| GGU | 1,47,200 |
| Charotar University of Science & Technology | 1,50,000 |
Online MBA in Marketing Management Syllabus
| Semester I | Semester II |
| Quantitative Methods |
Design Thinking and Innovation
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| Business Communication |
Business research Methodology
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| Business Economics |
Human Resource Management
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| Business Environment (National and International) |
Informatics Management
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| Business Legislation |
Information Systems & ERP
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| Financial and Management Accounting |
Introduction to Business Analysis & R Programming
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| Marketing Management |
Operations Management
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| POM & Organizational Behavior |
Soft Skills for Managers
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| Semester III | Semester IV |
| Strategic Management |
Business Ethics & Corporate Governance
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| Entrepreneurship & Family Business | ELECTIVE 5 |
| ELECTIVE 1 | ELECTIVE 6 |
| ELECTIVE 2 | ELECTIVE 7 |
| ELECTIVE 3 | ELECTIVE 8 |
| ELECTIVE 4 |
SECTORAL ELECTIVE 2
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| SECTORAL ELECTIVE 1 |
Management Research Project
|
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Online MBA Marketing Management Electives
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| Product & Brand Management |
Global Marketing Management
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| Advertisement & Sales Promotion |
Logistics & Supply Chain Management
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| Consumer Behaviour |
Promotion & Distribution management
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| Customer Relationship Management |
Rural & Agricultural Marketing
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| Digital Marketing |
Sales & Promotion Management
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| Event & Entertainment Management |
Services Marketing
|
Career Option After Online MBA in Marketing Management
Graduates of an Online MBA in Marketing Management gain the strategic, analytical, and digital skills needed to thrive in today’s fast-paced marketing world. Whether you’re aiming for creative leadership, data-driven roles, or digital dominance, this degree opens doors across industries. Here are some of the most in-demand career options you can pursue after completing the program:
Brand Manager:
A specialization in marketing through an MBA equips graduates to take on strategic roles like brand management. Brand managers are responsible for shaping how a product or company is perceived in the market, handling campaigns, and ensuring brand consistency across all channels. Salary depends on your experience, recruiter, and your role and responsibilities. Salary of a brand manager can vary from 5 to 32 Lacs PA.
| Brand Manager Jobs | Brand Manager Salary |
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Product Manager:
A product manager is responsible for overseeing the entire lifecycle of a product – from initial concept and development to market launch and ongoing performance. For MBA graduates with a specialization in Marketing Management, this role is a natural fit, as it requires a deep understanding of customer behavior, competitive positioning, and strategic business planning.
Organizations actively look for professionals who can align product features with market demand and long-term business goals. An MBA in Marketing equips individuals with the analytical, leadership, and communication skills needed to excel in this position. According to current job openings, companies are offering salaries ranging from ₹9 LPA to ₹25 LPA for product manager roles, However it can vary depending on job location, organization type, your experience, and expertiese, with most of them clearly stating MBA in Marketing as a preferred qualification.
| Product Manager Job Openings | Product Manager Salary |
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Digital Marketing Manager:
An Online MBA in Marketing Management opens doors to roles like Digital Marketing Manager, where professionals plan and execute online campaigns, manage brand visibility across digital platforms, and drive user engagement. Recent job listings show openings in companies like Natcon Biolife Sciences and Ipsaa Holdings, offering salaries ranging from ₹5 LPA to ₹11 LPA for candidates with 3–8 years of experience. Candidates with MBA in Marketing and skills in Google Ads, CRM tools, and performance marketing are in high demand.
| Digital Marketing Manager Job Oenings and Salary | |
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SEO Specialist:
If you want to become an SEO Specialist and grow in this field, the role of an SEO Specialist is your first step. In this position, you will primarily handle responsibilities like keyword research, on-page optimization, off-page SEO and link building, technical SEO, SEO performance analysis, and content strategy. With experience, this role can lead you to positions such as Senior SEO Specialist, SEO Team Lead, or SEO Manager.
While most companies hire bachelor’s degree holders for SEO Specialist positions, an MBA in Marketing plays a crucial role in advancing your career. When you start your career as an SEO Specialist, your initial salary can range from ₹2,16,000 to ₹4,20,000 per annum, depending on the size, type, and location of the organization. Below are some screenshots of current openings for SEO specialists:
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Marketing Analyst:
This role suits those who love data. Marketing analysts collect and interpret market data, assess campaign performance, and provide actionable insights to guide business decisions.
Content Strategist:
If storytelling is your strength, content strategy could be the perfect fit. Content strategists plan, create, and manage marketing content across platforms to align with brand goals and engage the target audience.
Is Online MBA in Marketing Management Valid & Recognized?
Yes, an online MBA in Markting Management is complete valid and UGC-DEB recognized program. UGC- Distance Educaion Beuro is legally allowed to offer online MBA, and it gives permission or authority to universities to offer MBA course in Online mode. So, Students looking for admission to MBA course in online mode, must check universities UGC-DEB recognition before taking admission.
FAQs: Online MBA in Marketing Management
Q 1: Does TCS accept Online MBA?
Ans: Yes, Tata Consultancy Services (TCS) accepts online MBA degrees, provided the program is offered by a UGC-approved university and recognized by the Distance Education Bureau (DEB). However, candidates should meet the specific job requirements and experience criteria mentioned in the job posting.
Q 2: Is an MBA worth it in Marketing?
Ans: Absolutely. An MBA in Marketing provides advanced skills in brand management, consumer insights, digital marketing, product strategy, and sales leadership. It can open doors to managerial and leadership positions, offering higher earning potential and career stability.
Q 3: What is the cost of Online MBA in Marketing?
Ans: The cost typically ranges between ₹80,000 and ₹2,50,000 for the entire program in India, depending on the university. Factors like reputation, course structure, and additional certifications can affect the total fee.
Q 4: Which MBA is best for marketing?
Ans: An MBA in Marketing Management from reputed institutions like NMIMS, Symbiosis, Jain University, or Manipal Online is considered top-tier. These universities offer industry-relevant curriculum, case-based learning, and strong placement assistance.
Q 5: How hard is MBA Marketing?
Ans: It’s moderately challenging. While the concepts are practical and business-oriented, the workload involves strategic thinking, analytics, and market research. Students with an interest in understanding consumer behavior and business trends often find it engaging.
Q 6: What is the highest salary after MBA Marketing?
Ans: The highest salaries can reach ₹25–30 lakhs per annum for senior roles like Marketing Director, Product Head, or Brand Lead in large corporations, especially for professionals with significant experience and strong industry connections.
